Broadcast text messaging is a way for businesses to efficiently reach and connect with customers using their smartphones. By sending messages to large contact lists, companies can provide security, efficiency, and deliverability while ensuring customer data remains protected. Broadcast messaging allows businesses to send messages in bulk without the limitations of MMS, making it an effective tool for promotions, updates, reminders, feedback requests, and customer service communication. With Twilio Notify, businesses can easily integrate broadcast messaging into their strategy and strengthen their digital relationships with customers.