A video application programming interface (API) is a tool that allows developers to add video functionality to their applications, products, services, or websites by connecting to an online video platform provider. With a video API, users can provide on-demand video, live streaming, real-time 1:1 meetings, group chats, and more, without needing to build complex applications requiring plenty of developers and experience. Video APIs offer several benefits, including customization, streamlined development, advanced functionality, and integration with any website or application. To choose the right video API, consider factors such as affordability, video SDKs, documentation, customization options, noise cancellation, video recording capabilities, permissions, low latency, uptime, GDPR compliance, and more. A premium video platform like Twilio's Video empowers developers to build customized video experiences for applications at scale, offering features such as HIPAA-compliant 1:1 and group calls, virtual platforms for hiring, and more.