What are bots and how to prevent them

Modern-day bots pose a significant challenge for businesses, with two helpful bots existing for every three malicious ones, such as spambots, fraud bots, and botnets. While banning all bots may seem like a solution, it can ultimately do more harm than good. Instead, businesses should focus on detecting and preventing malicious bot attacks, which can compromise account security, degrade online services, increase infrastructure costs, and result in revenue loss. To detect malicious bots, look out for abnormal page views, session durations, and bounce rates, as well as incomplete and junk conversions, suspicious accounts, and traffic spikes. Businesses can take steps to prevent bot attacks by deploying automatic SMS fraud detection, using mobile phone number intelligence, implementing user rate limiting, enabling user verification, and learning more about creating a multi-factor authentication strategy for account recovery.

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