JustRemindIt is a pay-as-you-go service that uses Twilio's API to call users with reminders at the specified time. The service was created by Aditya Kothadiya, who prototyped it for a class project and received positive feedback, leading him to build a commercial version. JustRemindIt offers low-cost reminders starting from 8 cents and features a free iPhone app for easy reminder entry. Aditya plans to expand the service with additional features such as recurring reminders, SMS and e-mail reminders, a web interface, and possibly an Android client.