ChatGPT is an AI software that uses natural language processing (NLP) to perform a wide variety of tasks, including research, coding, content creation, text summarization, and translation. The software was trained on a vast data set and can recognize patterns in text data to generate human-like responses to prompts. ChatGPT has both pros and cons, such as speeding up research, automating tasks, creating content quickly, but also lacking emotional nuances, containing errors, having unintentional biases, and using dated information. Businesses can use ChatGPT for SMS marketing by streamlining research, creating mobile-friendly content, handling routine communications, assisting in marketing tasks, and reaching customers anytime from anywhere. With the integration of Open AI API and Twilio SMS, businesses can send personalized and automated SMS messages to customers at scale, strengthening their human voice behind communications.