Company
Date Published
Author
Twilio
Word count
823
Language
English
Hacker News points
None

Summary

Here is a 1-paragraph summary of the text: Urban Savers, founded by Craig Dixon, aims to provide highly targeted offers to urban consumers, focusing on catering to their specific needs and sensibilities. The service uses Twilio APIs for SMS communication, allowing merchants to send promotions or deals to consumers via GroupText, which can be redeemed via text or voucher. Urban Savers was inspired by the growing buying power of African-Americans and Hispanics, and its target market is urban consumers who are interested in purchasing products already on their radar. The service has partnered with Twilio, Adility, CardSpring, OA Agency, and other companies to expand its offerings, which include a loyalty program for merchants and text-based communication for consumers.