[Webinar] Elevating customer engagement with WhatsApp
Blog post from Twilio
Twilio promotes a webinar on using WhatsApp to improve customer engagement, secure authentication, and operational communications amid high notification fatigue and declining attention for standalone apps and unbranded SMS messages. The session presents WhatsApp as a verified, two-way, end-to-end encrypted channel for sending account verifications, one-time passcodes, delivery updates, billing actions, and other critical alerts while reducing exposure to SMS toll fraud and traditional delivery issues. Speakers from Twilio, WhatsApp, and Orbio AI discuss how Orbio’s AI HR agents use WhatsApp Utility messaging for candidate screening, interview scheduling, reminders, onboarding, and employee engagement at enterprise clients including AT&T, Adecco, Poke House, The Stepping Stones Group, and Elite365. The webinar also highlights interactive chat features, visual workflow tools, automated compliance, and low-code deployment approaches intended to help organizations reduce manual work and launch scalable communication workflows more quickly.
| Trend | Post Mentions | Total Month Mentions | Posts | Companies | MoM |
|---|---|---|---|---|---|
| AI Agents | 1 | 5,565 | 1,404 | 270 | -7% |
Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.