Twilio has updated its billboard with a new marketing approach that challenges the question: "How can I reduce acquisition costs by 65%?" The company partnered with Domino's Pizza, which achieved this goal through using Twilio Segment to build a universal view of the customer and better visibility of ad campaign effectiveness. This resulted in decreased customer acquisition costs, increased revenue, and improved return on ad spend (ROAS) for Domino's. The partnership showcases how Twilio's Customer Engagement Platform can help businesses create trusted, long-term customer relationships by providing flexible APIs, first-party customer data, and global infrastructure to support their needs at scale.