The discussion at Enterprise Connect centered around the challenges of effectively managing and leveraging dispersed data stores to improve customer experience. The panel emphasized that businesses should focus on creating a dynamic customer experience data layer that connects insights from all touchpoints into a unified profile, rather than pursuing a single "single source of truth." This approach ensures that different departments can access relevant customer information in the most meaningful context. Effective unified profiles must provide live signals from different systems, relevant transactional details, cross-channel communication history, and summaries, intent analysis, and sentiment data to create a continuous improvement cycle for more personalized experiences. The panel also discussed the need for new standards to govern AI-driven integrations, ensuring that AI agents act responsibly, securely, and within intended limits. Ultimately, businesses will likely require a network of interoperable AI agents with different specializations to handle various tasks, rather than relying on a single agent. Additionally, data security across disparate systems is crucial, as consumers expect businesses to honor their data privacy choices and notification preferences.