Tabs Coming to Apple Mail
Blog post from Twilio
Apple is introducing a new tabs feature in Apple Mail with iOS18, similar to Gmail's system, categorizing emails into Primary, Transactions, Promotions, and Updates to help manage inbox clutter. Despite initial concerns about the impact on email engagement, past experiences with Gmail's tabs have shown that users adapt, and emails still reach their intended audience. The feature will be limited to iOS devices, allowing users to sort emails more efficiently and customize settings if they prefer certain senders to appear in different categories. Additionally, Apple announced new features like 'Digest View' and AI-generated email summaries to enhance user experience. These changes reflect the ongoing evolution of the email landscape and aim to improve email management for users.