Ishveen Anand is the founder and CEO of OpenSponsorship, a sports MarTech company that connects brands with athletes through its marketplace, leveraging AI, social insights, and ROI data. She started her company after realizing the antiquated process of brokering sponsorship deals and saw an opportunity to build a platform like Airbnb for sponsorship, which has become the largest and smartest marketplace in the industry. Anand shares her top tips for raising capital, including understanding what you need the money for, raising from people you respect, being prepared, and having all your documents organized. She also emphasizes the importance of work-life balance, citing treadmills as a great tool to switch off and come back fresh. As a founder, Anand advises being aggressive and going fast, learning quickly from failure, and using technology to facilitate connections at scale.