Betafi is a product feedback platform that uses video calls to gather customer insights and improve the development process of software products. The company was founded by Ethan Sherbondy and Arjun Arjun Arora, who were motivated to create a solution for managing in-house UX and customer research processes. They have been using Twilio's Video SDK and SMS offering to communicate with customers and have seen a commercial impact on their business. With the help of Twilio Startup Labs, they were able to quickly build a robust live video experience that works across desktop browsers and mobile devices, and have now expanded their integration with WhatsApp. The founders have enjoyed working with the Twilio team and appreciate the ease of use and support offered by Twilio's products. They advise other founders to take advantage of Twilio's resources and capabilities to build something magical with just a few lines of code.