Twilio has announced that its SMS feature is now available on the Salesforce AppExchange, a platform that allows businesses to easily find and install third-party apps. The Twilio for Salesforce app provides a simple way for organizations to integrate SMS into their communication workflows using Salesforce, enabling features such as triggering or sending alerts, engaging in 1:1 text messaging with contacts and leads, and sending messages to large audiences using campaigns. The app is designed to be easy to use and familiar, with components that integrate well with both Lightning Experience and Salesforce Classic, and it offers a range of straightforward features such as real-time 1:1 SMS/MMS communication, broadcast messaging, and message deliverability status reporting. The app also provides flexibility for custom integrations using the included Apex API library, allowing developers to make API calls to Twilio's other communication channels and server-side developer tools.