Smarter Engagements on WhatsApp: WhatsApp Business Calling is Coming Very Soon to Twilio Voice

WhatsApp Business Calling is set to become available on Twilio's Programmable Voice platform from July 15, 2025, following a partnership with Meta. This integration will allow seamless Voice-over-IP (VoIP) calling within the WhatsApp application, enabling both messaging and voice communication within a single conversation thread. The feature is designed to enhance customer engagement by providing businesses with tools for smarter, data-driven interactions while maintaining compliance and scalability. Twilio's APIs facilitate effortless onboarding and integration, allowing businesses to leverage existing Twilio tools for real-time, personalized support and analytics. The new service promises to improve customer response rates and business outreach, as demonstrated by Nova Gestões, which saw a significant increase in decision-maker engagement. With features like interactive call templates, branded sender profiles, and comprehensive analytics, WhatsApp Business Calling aims to transform WhatsApp into a powerful, trusted engagement engine for businesses globally.