Twilio is introducing new interactive rich content features for RCS (Rich Communication Services), a messaging platform that allows businesses to send personalized and engaging messages to customers. The new features, including Rich Cards, Media Integration, and Rich Card Carousels, enable businesses to deliver visually appealing and immersive messages that include images, videos, quick reply buttons, and call-to-action buttons. These features are supported on both WhatsApp and RCS, allowing businesses to connect with customers across multiple communication channels and enhance their customer engagement strategy. With these new features, Twilio empowers businesses to create personalized content, provide a seamless user experience, and make a lasting impression on their audience.