Twilio’s Record Breaking Cyber Week 2024

This year's Twilio SendGrid Cyber Week 2024 saw record-breaking engagement, with customers sending over 5.2 billion messages and processing 65.5 billion emails, filling every person on Earth's inbox multiple times. Brands are now expected to deliver seamless experiences across every channel consumers use, fostering deeper connections and setting a new standard for customer engagement. With the rise of personalization, RCS, and WhatsApp growth, businesses must leverage data-driven tools like Twilio Segment to tailor messages that feel human and resonate with customers, while also ensuring compliance with evolving regulations and mitigating risks from bad actors. Ultimately, intentional engagement equals growth, and brands that connect with customers across their preferred channels will thrive during Cyber Week and beyond.

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