Time is of the essence for businesses seeking to deliver precise, scalable, and context-rich personalization in real-time. To address this challenge, Twilio Engage has been redesigned with a new Journeys architecture that unlocks highly personalized and transactional customer journeys for businesses. The new architecture introduces Event-Triggered Journeys, which use intent signals and event-triggered architecture to enroll members and make decisions. This approach enables the dynamic management of state in "cart" scenarios without requiring developer support, scaling to whatever business requirements and data are needed. Additionally, Journeys will create rich contextual payloads that combine information from triggering events, data stored in the warehouse, and customer profiles, allowing for personalized responses with all relevant information. The new architecture also includes improved observability and usability, enabling customers to visualize Journey effectiveness and performance in real-time.