Meet the New Data Graph Visual Builder: Model Your Data, Your Way

Twilio Segment has introduced the Data Graph Visual Builder, a no-code interface designed to simplify the process of modeling data by providing a point-and-click experience for creating and managing Data Graphs. This tool aims to make data activation more accessible by allowing a wider range of users, including technical marketers and data architects, to efficiently set up and modify data structures without relying on engineering resources. The visual builder supports easy entity addition and relationship mapping while preventing common syntax errors, thereby enhancing data governance and accelerating time-to-value for launching campaigns. It complements the existing code-based editor, allowing users to switch between both interfaces and maintain synchronization, thereby offering flexibility and control to suit different user preferences and workflows. Available to all customers using Linked Events or Linked Audiences products, this new tool is part of Twilio Segment's effort to maximize the potential of warehouse data by democratizing access and improving data management practices.