Launch WhatsApp faster with Twilio: Senders API GA, plus Typing Indicators, Flows, and a smoother ISV experience

Twilio has announced the general availability of its WhatsApp Senders API, which aims to streamline the process of integrating WhatsApp into businesses' communication strategies. This API allows for programmatic management of WhatsApp senders, including creating, registering, and verifying sender ownership, and retiring numbers when necessary, without needing to use Meta Business Suite. It is designed for scalability across multiple subaccounts, making it particularly beneficial for independent software vendors (ISVs) and enterprises managing numerous numbers. Twilio also supports Typing Indicators and WhatsApp Flows, enhancing customer engagement by indicating when a reply is in progress and allowing for multi-screen experiences. Additionally, Twilio has improved its Tech Provider Program onboarding process, simplifying the setup for ISVs and reducing misconfigurations. Twilio's platform provides a multi-channel foundation that includes SMS, RCS, and other communication channels, supporting high-throughput programs and enabling businesses to manage customer interactions efficiently and at scale.