The AdGames demo provides an interactive gaming advertising method that advertisers could use in store fronts or anywhere else that an internet enabled screen can be displayed. By turning the cell-phone into a video game controller, anyone walking around a mall or city shopping district can now become an engaged player instantly, with the goal of re-arranging tiles on and advertisement to claim a coupon. This concept challenges traditional advertising methods by engaging the viewer in a fun and interactive way, potentially increasing brand awareness and driving sales. The AdGames demo is part of Twilio's developer community hub, providing resources such as API reference documentation, SDKs, helper libraries, quickstarts, and tutorials for building communications and digital engagement experiences.