The text discusses the Twilio Netbook Contest, a challenge for developers to create applications using Twilio's communication platform. The contest encourages participants to explore the possibilities of Twilio in various contexts, including Fun & Games and coordinating large groups. Developers are challenged to submit applications that help people coordinate their plans, such as proposing meeting times or checking travel plans. The deadline for submissions is midnight on July 5th, and the winner will be announced the next day. The contest aims to encourage innovation and creativity using Twilio's features.