How to Build Your First Email Automation With Marketing Campaigns Free Plan

SendGrid's Marketing Campaigns Free Plan offers a straightforward approach to setting up email automation, allowing users to send up to 6,000 emails per month for free. The process involves signing up for a free account, confirming the email, and setting up a sender name, which includes providing a friendly from name, email domain, and physical address. Users can create a list to organize contacts and establish an unsubscribe group to comply with marketing standards. Email templates can be created from scratch using a drag-and-drop editor or chosen from pre-made options. A signup form is built to gather new contacts, which triggers welcome email automation upon submission. The automation setup includes naming the automation, setting entry and exit criteria, selecting an unsubscribe group, and choosing the email content from previously created templates. Before going live, users can test their email automation with provided testing credits. Finally, by integrating the signup form into a website or sharing its landing page, users can grow their email list and develop their email marketing program.