Harnessing Contextual Data with Predictive Intelligence: Lessons from Customers using Predictions is a platform that helps businesses leverage their first-party data to predict customer behavior and drive meaningful business outcomes. The platform provides a fully managed solution for building AI-driven insights, simplifying model creation and managing the entire model lifecycle. It automatically re-trains models regularly, evaluates performance against benchmarks, and provides transparency by displaying key insights to customers. By leveraging these predictions, businesses can target high-value users more effectively, optimize marketing and engagement strategies, and improve customer retention and revenue growth. The platform has achieved significant results for its customers, including reducing acquisition costs and increasing return on ads, with over 99% of models consistently achieving strong lift.