From "Au Revoir" to "Bonjour": A New Era for Telemarketing Calls in France

A new law in France is set to transform telemarketing practices by requiring businesses to obtain explicit consent from consumers before making general marketing calls, reversing the previous opt-out system. This shift, which will be fully enforced by August 2026, mandates that consent must comply with GDPR standards and restricts calling times to weekdays between 10 a.m. and 1 p.m. and from 2 p.m. to 8 p.m., excluding weekends and public holidays. The law also places strict limitations on calls related to existing contracts, allowing them only if directly linked to a product or service the customer already uses. Businesses are advised to consult legal experts to navigate these new requirements and ensure compliance, highlighting the importance of adapting to this change in customer communication strategies.