Four recent GDPR changes your business needs to know about

Recent changes to the General Data Protection Regulation (GDPR) are prompting businesses to reevaluate their data handling practices, especially in light of emerging technologies such as artificial intelligence (AI) and evolving international regulations. The proposed EU Artificial Intelligence Act aims to address privacy and ethical concerns, setting standards for AI development similar to those of GDPR. Companies must ensure AI applications comply with GDPR principles, particularly regarding data transparency and bias elimination. Additionally, changes in cookie consent requirements call for clearer user options, while a new EU law seeks to improve GDPR enforcement across borders, targeting inefficiencies in regulating major tech firms. The recently introduced EU-U.S. Data Privacy Framework replaces the Privacy Shield, ensuring secure data transfers between the regions, with implications for companies handling cross-border data. Twilio Segment, as a Customer Data Platform (CDP), offers tools for GDPR compliance, including consent management and local data processing, helping businesses navigate these regulatory changes while maintaining customer privacy.