The current reality in contact centers is that locating a customer's physical location can take up to two minutes, resulting in an average cost of around £7 per call. This process often relies on chatbots or call deflection to reduce handle times and free up agents for more meaningful tasks. However, this approach may not be effective when customers are in emergency situations and need immediate assistance. A potential solution is to provide an omnichannel experience that sends an SMS to the customer while they're on the phone, links them to a webpage that determines their location, and displays that location to the agent when they answer the call. This approach uses widely known apps such as phones, SMS apps, and browsers, making it easy for customers to use intuitively. With Twilio Flex, businesses can create components with ease using React architecture, arm agents with knowledge, and focus on getting customers somewhere safe faster than ever. The location server can be deployed using a one-click deployment to Heroku, providing a proof of concept and allowing businesses to make real-time decisions based on customer locations.