The complete guide to email marketing for authors

The article provides a comprehensive guide on email marketing for authors. It explains how email marketing can benefit an author’s career in four significant ways - landing a book deal, increasing event attendance, selling more books, and building stronger relationships with readers. The article also outlines five steps to create an effective email marketing strategy: growing your email list, determining the types of emails you'll send, choosing your email tools, building your first email campaign, and measuring email performance. It suggests using Twilio SendGrid for creating world-class email marketing campaigns.