Building Holiday Magic: Twilio Powers Real-Time Calls for ‘NORAD Tracks Santa’

For the first time, Twilio is collaborating with NORAD to enhance the beloved "NORAD Tracks Santa" program using its WebRTC technology, allowing children worldwide to connect with volunteers via browser-based calls without needing a phone. This initiative, which marks an evolution from the traditional toll-free number calls, ensures that more children can join in this festive tradition by simply clicking a button on the NORAD Tracks Santa website. Twilio's Programmable Voice JavaScript SDK integrates seamlessly with NORAD's contact center, ensuring that both phone and internet callers receive the same warm, personal interaction. This partnership, facilitated by Microsoft and supported by other tech partners like Verizon, Amazon, and HP, expands the accessibility of this Christmas Eve tradition, enabling children from various countries to experience the magic of real-time conversations about Santa's journey.