Twilio has introduced a new podcast called Builders Wanted, which showcases the stories of leaders rethinking customer journeys, brand leaders reinventing their voice in crowded markets, and technologists leveraging AI to power smarter human experiences. The podcast aims to inspire builders who are trying to create better things. Twilio's Chief Marketing Officer Chris Koehler and VP of Brand & Creative Adam Morgan discuss the strategy behind the company's new brand transformation, which is focused on a builder mindset that transcends job titles. The rebranding was driven by questions about what customers value, how the audience has evolved, and where Twilio falls short in its story. The team aimed to create a brand that speaks to the full stack of developers, engineers, and executives who build customer strategies. Each episode features real conversations with people building real things, exploring strategy, tactics, and tradeoffs behind bold decisions.