Brilliant Builds: Building for Loyalty

Twilio’s Brilliant Builds season opener features digital transformation expert Nancy Rademaker discussing how organizations can use fragmented customer data to improve recognition and loyalty while addressing the effects of AI on frontline employees and agent burnout. Rademaker, a former Microsoft EMEA leader and London Business School guest lecturer, focuses on the human implications of technology in customer and employee experiences. The post also highlights related Twilio content, including webinars and resources covering automated journeys, WhatsApp engagement, APIs, SDKs, developer tools, and customer communication best practices.

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