Black Friday & Cyber Monday 2024 by the Numbers

Black Friday and Cyber Monday in 2024 saw Twilio SendGrid processing record email volumes, with over 65.5 billion emails during the holiday week and significant year-over-year growth. Historically, Black Friday has often had higher email volume than Cyber Monday, a trend that continued this year due to factors such as reduced in-store shopping hours and fewer physical retailers post-pandemic. Despite the increase in email traffic, the standards for inbox placement remain consistent, with no additional barriers from mailbox providers. Instead, senders often alter their strategies, which can affect engagement and inbox placement rates. Subject lines play a crucial role in email engagement, with successful ones striking a balance between brevity and relevance, while the use of emojis in subject lines is increasingly popular. Twilio SendGrid emphasizes the importance of rapid and efficient mail processing to ensure timely delivery, with a median end-to-end processing time of 2.935 seconds during the holiday season. Overall, the focus remains on delivering emails that engage and convert, adapting to trends, and pushing the boundaries of email marketing.