Ask the Expert: Melinda Plemel, Enhanced Support Specialist, Spamhaus

In the "Ask the Expert" series featuring Melinda Plemel, an Enhanced Support Specialist at Spamhaus, the discussion delves into the complexities of email deliverability and the myths surrounding it. With over 20 years of experience, Plemel emphasizes the importance of brand reputation and threat intelligence for large email senders, addressing challenges like "Mailbox full" responses and the intricacies of implementing effective sunset policies post-Mail Privacy Protection (MPP). She highlights the evolving nature of spam traps and the necessity of confirmed opt-in programs to maintain list hygiene while acknowledging the risks associated with re-engagement campaigns. Plemel also touches on the role of DNS verification codes in combating spam and contemplates the future of email amidst emerging data privacy concerns and the rise of SMS as a communication channel, asserting the enduring efficacy and affordability of email.