Ask the Expert: Email Deliverability Consultant Ting Chin Ng

In an insightful Q&A session, email deliverability consultant Ting Chin Ng discusses the intricate challenges and strategies associated with sending emails across the Asia-Pacific region, especially in countries like China and Australia. Ng highlights the specific limitations imposed by various inbox providers, such as daily and hourly sending limits, and the unique hurdles posed by China's "Great Firewall," which restricts the use of VPNs and requires data localization. Ng also emphasizes the importance of using local languages to enhance engagement and deliverability, particularly in regions where English proficiency is low, such as Japan and Korea. Additionally, Ng points out the heightened sensitivity of inbox providers like BigPond to spam complaints compared to global giants like Google and Yahoo. While third-party blocklists like Spamhaus and Proofpoint have an impact, some listings like UCE protect are less influential in the APAC domain. The discussion underscores the value of region-specific strategies and expert guidance to navigate the complex landscape of email deliverability effectively.