Ask the Expert: Clea Moore, Principal Product Manager, Yahoo Mail

Clea Moore, Principal Product Manager at Yahoo Mail, discusses email deliverability challenges and strategies in a Q&A session, emphasizing the importance of user-driven signals over content and subject lines. With her extensive experience in optimizing email engagement and deliverability, Moore highlights the shift in focus from open rates to meaningful engagement metrics like clicks and conversions, especially in the context of changes brought by Apple Mail Privacy Protection. She introduces Yahoo's 'Insights' tool, which provides senders with aggregated delivery performance data and highlights the importance of maintaining a low spam complaint rate to ensure strong email deliverability. The conversation also touches on the significance of avoiding negative user signals, maintaining clean recipient lists, and authenticating email domains to improve email reputation and avoid spam filters.