Hacking the hiring process involves creating tasks that test an applicant's skills, creativity, and interest in the company. This can be done by asking candidates to submit something slightly out of the ordinary with their cover letter, such as a critique of the company's website or a creative way to contact them using Twilio's API. By doing so, companies can filter out unqualified applicants and find talented individuals who are genuinely interested in working for them. The tasks should be challenging yet not time-consuming, allowing skilled applicants to showcase their skills while respecting their time. This approach helps companies increase efficiency and find the right candidates, while also providing an opportunity for applicants to demonstrate their creativity and enthusiasm.