A startup with little PR experience successfully wrote its own press release after securing funding. The key to this success was understanding the industry standard for press releases, including formatting and content guidelines. By conforming to these standards, the startup made it easy for journalists to turn their release into a story, increasing the likelihood of high-quality coverage. Additionally, the company leveraged online resources, such as HubSpot's Press Release Grader, to improve their release and reach out to key contacts in their industry to get the word out about their news.