Cularis, an eCommerce solution provider, has implemented Twilio's API to automate support call handling, saving time and money. The system routes calls based on the time of day and available staff, creates recordings and transcribes them, imports the transcription into their support system, and tracks open issues through a single system. This setup has freed up several hours of daily time, allowing for automation of tasks such as automatically routing calls, creating recordings, and importing transcriptions. Twilio's API is considered easy to consume by Cularis' developer, Alan Wizemann, who is now working on further integrating the technology to give it a more human feel.