Announcing the 2025 Customer Data Platform Report

The 2025 Customer Data Platform Report reveals significant trends in how companies adapt to evolving customer data management challenges, driven by advancements in predictive AI, the decline of third-party cookies, and stricter privacy regulations. The report highlights a 57% increase in the use of predictive traits, emphasizing the importance of integrating Customer Data Platforms (CDPs) with cloud data warehouses for real-time insights and personalized customer experiences. Businesses are moving towards composable tech stacks that prioritize interoperability, flexibility, and innovation, as evidenced by Twilio's participation in the MACH Alliance. Additionally, recent mergers and acquisitions in the MarTech industry, such as Uniphore's acquisition of ActionIQ, underscore the centrality of customer data in modern marketing strategies, although they also highlight the complexity of managing diverse tech stacks. The report stresses the need for open architectures that seamlessly integrate communications channels, data sources, and AI capabilities, allowing businesses to efficiently manage their customer data and drive engagement.