Announcing Data Residency for SMS (EU): Local control, global trust

Twilio has announced the general availability of Data Residency for SMS in the European Union, allowing businesses to process and store personal data locally within the EU, including end-user phone numbers and message bodies, without incurring extra costs beyond standard messaging rates. This development addresses the growing need for data protection and compliance with international data transfer regulations, which affect enterprises and independent software vendors (ISVs) across various industries. By offering a unified platform that supports data residency for SMS, Voice, Email, and Segment CDP, Twilio simplifies compliance with EU regulations and enhances operational efficiency by eliminating the need for multiple vendors. The new service also provides advanced controls, such as opt-out management and message redaction, and integrates into Twilio's existing infrastructure to maintain scalability, reliability, and performance. This move reflects Twilio's commitment to providing a seamless developer experience and helping businesses navigate regulatory requirements while expanding their operations in Europe.

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