The contest aims to encourage developers to create innovative Twilio apps using the new Metro or WinRT features in Windows 8 Developer Preview, with a focus on showcasing creative, original, and commercially viable solutions. The winner will receive a Samsung tablet and have their app showcased as an example of best practices in the Twilio community hub. The contest is open to developers worldwide and accepts submissions via a provided form until October 2nd. To get involved, developers can post their code on platforms like GitHub or CodePlex with a permissive license, and can seek help from Twilio staff through forums or email.