Twilio Acquires Segment, the Market-leading Customer Data Platform

Twilio has acquired Segment, a leading customer data platform, to tear down data silos and help companies build great customer experiences by providing a single view of the customer journey. The acquisition aims to accelerate Twilio's customer engagement vision, which is about end-to-end customer engagement and providing businesses with a unified view of the customer journey. With Segment's technology, Twilio will improve its digital engagement channels, enabling developers to unify customer data from every touchpoint and empowering marketing, sales, and customer service leaders with insights to design and build relevant customer engagement. The combined company will help businesses make their customer engagement across every channel more personalized, timely, and impactful. The acquisition is part of Twilio's vision to drive meaningful customer engagement through intuitive technology across every channel, shared by both companies including a similar model, values, and a love for developers.

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