Company
Date Published
Author
Jeff Eiden
Word count
1080
Language
English
Hacker News points
None

Summary

Trusted Calling is a suite of capabilities provided by Twilio that can increase call answer rates for nonprofits and government organizations by addressing authentication, reputation, and presentation determinants of whether a call is answered or not. By enabling SHAKEN/STIR, Voice Integrity, and Branded Calling on their Twilio account, organizations can build credibility with carriers and end-users to avoid screening and blocking, resulting in more connected calls and increased ROI from the voice channel. This can lead to significant financial benefits, such as tens or hundreds of thousands of dollars annually in incremental fundraising revenue, avoided appointment no-show expenses, or additional tuition revenue. By leveraging Trusted Calling, nonprofits and government organizations can improve their communication with constituents and increase engagement, ultimately driving more effective outreach and program ROI.