Businesses are losing billions of dollars each year due to fake users and identity verification friction, which can lead to customer churn. To address this issue, Twilio offers a SIM-based authentication solution that leverages carrier data infrastructure to automatically verify genuine customers, treating them like VIPs with fast and friction-free onboarding processes. This approach ensures responsible growth by protecting businesses from reputational risks and fake users, while also improving customer conversion rates and lifetime value. By using mobile carrier APIs, Twilio's Verify can instantly authenticate users, identify fake accounts, and require additional security checks if needed, resulting in a seamless user experience that balances enhanced security with convenience.