How to Track the Conversion Rate of Incoming SMS via a Link Using Google Analytics
Blog post from Twilio
To track the conversion rate of incoming SMS via a link using Google Analytics, you need to create a Google Analytics account and obtain your unique tracking ID. You then add the tracking code to your website's code under the `<head>` tag. To make the link to your website trackable from an SMS, you use campaign tags in the URL, which can be manually added or created using a URL builder. The campaign tags allow you to specify that your traffic is coming from an SMS versus standard web traffic. Once set up, you can test and obtain tracking data for your campaigns by navigating to real-time reports or "Acquisition" on the left nav bar, selecting "All Campaigns".
| Trend | Post Mentions | Total Month Mentions | Posts | Companies | MoM |
|---|---|---|---|---|---|
| Real-time | 2 | 287 | 104 | 41 | -22% |
Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.