Steele Auto, a network of car dealerships in Nova Scotia, was struggling with outdated systems that were not performing well. Todd Thompson, the company's marketing guy, part hacker, and all Canadian, discovered Twilio and realized its potential. He launched various Twilio-powered apps, including call tracking, automated voice notifications, and point-of-sale system integrations, which significantly improved the company's business. These changes enabled Steele Auto to generate over 100 new leads, automate after-hours calls, and improve sales training with call recordings. The results were impressive, with some dealerships becoming top performers in their region in 2011, and Thompson credits Twilio for a "tangible and trackable role" in the company's success. He believes that the phone is the next big thing and is eager to share his story and expertise at LeadsCon Las Vegas.