Retailers are still reeling from the accelerated growth over the last three years, with changing customer expectations leading to a digital transformation that required building, prioritizing, and monetizing simultaneously. To navigate this complexity, retailers must ruthlessly prioritize to ensure they can responsibly keep up with customers who are reducing their spending due to a looming recession. The focus is on getting back to basics and personalizing the shopping experience regardless of the channel or property. Retailers must understand the customer and their needs by unifying disparate data and turning it into useful fuel for personalization engines. Brick and mortar stores are experiencing a resurgence, with customers spending more in-store than online. Digital experiences, such as virtual try-on tools, are being used to enhance the in-person experience and support connected digital experiences. Retailers are also looking for new ways to create revenue streams, including becoming retail media networks. Artificial intelligence and automation continue to be leveraged by retailers to simplify processes and improve customer service.