Twilio has successfully launched the Open Pixel Art project, an open-source initiative aimed at teaching developers how to create their first pull request. Over 1000 contributors have merged their pull requests into the project in its first four weeks, with contributions ranging from adding pixels to the canvas to improving tests, filing bugs, and translating guides. The project's goal is to guide newcomers through the process of contributing to open-source projects, providing a mission-based game called TwilioQuest that will help users step-by-step towards creating their first pull request.