Spotify is partnering with SXSW to provide exclusive updates, giveaways, secret concerts, and more to attendees through its app, allowing users to connect with the event in a unique way. To receive these updates, fans can text "SPOTIFY" to TWILIO (894-546). This partnership combines music, technology, and social interaction, making SXSW an exciting experience for those who use Spotify. The event features performances from notable musicians, including M. Ward and Delta Spirit, at the Spotify House, and more are planned throughout the festival.