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The ability to send non-Latin characters, including emojis, in text messages is crucial for creating content that suits users from all over the world. To achieve this, developers can use UTF-8, a variable-width character encoding standard that represents over 100,000 characters from 146 languages. C# and .NET provide convenient escape sequences to include UTF-8 non-Latin characters in programs, such as using \u followed by hexadecimal notation for specific characters. The Twilio Programmable SMS service can be integrated with C# and .NET to send text messages with Unicode characters, including emojis, allowing developers to reach a larger audience with their products or services.