The Total Economic Impact of Twilio Messaging` study, commissioned by Twilio, found a composite organization representative of interviewed customers achieved a 132% ROI and a net present value (NPV) of $2.13M from $3.74M in total benefits over 3 years. The study revealed that Twilio Messaging provided significant increases in message delivery, productivity improvement among development teams, and opt-in rates for SMS marketing. Additionally, the study found that Twilio Messaging enhanced speed to implementation, increased scalability, strengthened compliance, improved customer satisfaction with real-time updates and data-driven personalization, and ensured messages were delivered quickly and on time. The results demonstrate the value of using Twilio Messaging in organizations to improve their customer engagement and overall business performance.